LaserLinc Evolves Its Brand for a New Era of Innovation and Customer-Centric Growth
Fairborn, OH – 01/16/2026– LaserLinc, a leader in precision measurement and inspection technology, today announced a brand evolution that reflects the company’s continued focus on innovation and customer success. Featuring a modernized logo and refreshed visual identity, the update marks LaserLinc’s progression from a trusted measurement provider to a technology partner supporting increasingly complex manufacturing environments.
“The company has evolved significantly over the past 30 years, and this is the right time to clarify who we are and where we’re headed, for ourselves and our customers,” said Jeff Kohler, CEO of LaserLinc. “Our reputation has been built on strong technology and customer support. The new logo reflects our refined focus on precision, attention to detail across our product line, and our Innovation Forward commitment to delivering solutions that help customers move forward with confidence.”
LaserLinc’s portfolio spans in-process and off-line measurement and inspection technologies, including laser micrometers, ultrasonic systems, defect detection, automated and manual sample inspection, and benchtop solutions. These technologies are supported by Total Vu™ HMI, LaserLinc’s innovative process visualization platform, which enables consistent monitoring, analysis, and control across production and quality environments.
For three decades, LaserLinc has supported manufacturers operating in quality-critical industries. As manufacturing demands continue to evolve, the company has expanded its focus beyond measurement accuracy to include usability, system integration, and actionable insights that help customers make confident decisions.
The refreshed brand reflects this direction through a simplified, modern design that emphasizes clarity, motion, and forward progress. Anchored by the company’s tagline, ‘Innovation Forward’, the identity signals LaserLinc’s commitment to helping manufacturers adapt and innovate.
The new brand will be rolled out across all digital platforms, customer touchpoints, and marketing materials. LaserLinc will officially unveil the brand to the public at MD&M West 2026 (booth #2063), where the company will also introduce three new product innovations.